Revealing how social media affects Filipino culture is a concrete application of social change driven by technology. Since it is no question that we Filipinos are quick to jump on the bandwagon (Facebook, that is), especially technology that we did not deliberately create for us, a technological deterministic view most aptly explains the changes that we are experiencing in our largely mediated society. Our fascination with Facebook is indeed conditioning, if not reshaping our behaviour and our identities.
This paper is created as a call for us to not simply and naively enjoy social media’s conveniences. We need to examine ourselves in the process of multimedia consumption, and realize that social responsibility is as or even more important in our extended networked realities as it is in real life.
Our proposition for a Filipino-oriented, identity-sensitive social networking application emphasizes what we can proactively do to make multimedia technology work for us in terms of achieving our practical needs and building our sense of cultural identity, especially since we Filipinos derive most of our well-being from our social interactions. Technology comes and goes in the process of social evolution; it is time that we consciously move it in our direction.
Conclusion
Revealing how social media affects Filipino culture is a concrete application of social change driven by technology. Since it is no question that we Filipinos are quick to jump on the bandwagon (Facebook, that is), especially technology that we did not deliberately create for us, a technological deterministic view most aptly explains the changes that we are experiencing in our largely mediated society. Our fascination with Facebook is indeed conditioning, if not reshaping our behaviour and our identities.
This paper is created as a call for us to not simply and naively enjoy social media’s conveniences. We need to examine ourselves in the process of multimedia consumption, and realize that social responsibility is as or even more important in our extended networked realities as it is in real life.
Our proposition for a Filipino-oriented, identity-sensitive social networking application emphasizes what we can proactively do to make multimedia technology work for us in terms of achieving our practical needs and building our sense of cultural identity, especially since we Filipinos derive most of our well-being from our social interactions. Technology comes and goes in the process of social evolution; it is time that we consciously move it in our direction.